Mark H Chapman
Creative Director + Brand Storyteller
Creative leadership across technology, sports, FinTech, lifestyle and consumer brands.
Big ideas. Clear stories. Brands people remember.
DELUXE
Deluxe As A Verb: Reinventing a 100-year-old manufacturing company for FinTech
ROLE: Executive Creative Director
THE CHALLENGE: Change the perception that Deluxe is a only a check manufacturer and build awareness that it is a relevant FinTech with total end to end solutions for small businesses.
THE IDEA: Build a brand story around two entrepreneurs at the start of their new business journey and position Deluxe as the solution to all of their needs.
THE WORK: We shot this commercial with Flow Studios in a single day in Austin, TX during the pandemic. We created an entire fictitious back story for the new brand product "Huevos Rancheros". We also created and produced all of the supporting brand products using Deluxe Small Business Services.
THE IMPACT: "Deluxe as a Verb" campaign used humor in our brand storytelling to break through the market clutter, we changed the brand perception, created new brand awareness and demonstrated that Deluxe is a FinTech solution for small business. Won a 2022 AdFed Silver Addy.
SAN ANTONIO SPURS
Creative direction for one of sports' most iconic franchises
ROLE: Senior Director of Creative Services
THE CHALLENGE: The NBA San Antonio Spurs are an iconic franchise with a storied past and an avid fan base. We were tasked with creating a new season campaign.
THE IDEA: Build excitement and fan engagement for the player opening video while creating a new look for each NBA season.
THE WORK: The Spurs Player Open is the highest visible brand creative asset of the season. It plays in the arena prior to every home game and has viral implications. The goal is to get the home fans and team fired up.
THE IMPACT: The creative services team worked in collaboration with Scott Duncan & Other Films to create a memorable campaign of assets for the Spurs season. Won a 2017 AdFed Gold Addy.
View Additional San Antonio Spurs Work
LIFE TIME FITNESS
I Can Do It All In My Lifetime
ROLE: VP, Senior Creative Director
THE CHALLENGE: Life Time Fitness was viewed as the biggest baddest gym brand on the planet, but in order to scale we had to evolve the perception of the brand.
THE IDEA: We created the masterbrand strategy that focused more on the lifestyle than fitness amenities. “I Can Do It All In My Lifetime” was the brand promise that carried Life Time over the billion mark.
THE WORK: We refreshed the brand holistically in all channels including video, print, digital, social, out of home, in-store marketing, and apparel. We even had an ad in the Super Bowl.
THE IMPACT: We won 52 local, national and international awards and helped put Life Time on the map creatively.
LEADVILLE RACE SERIES
Attitude Meets Altitude
ROLE: VP, Senior Creative Director
THE CHALLENGE: Evolve the legendary Leadville Trail 100 Race, and their portfolio of local races, into a high profile race series that resonates with elite MTB racers and tie it to the Life Time Athletic Events brand.
THE IDEA: Create something unexpected that extends the brand awareness and engages athletes emotionally to enter and inspires Life Time members to train for the race series.
THE WORK: We took an artistic approach to brand storytelling with the campaign assets using custom type treatments and creative visual assets.
THE IMPACT: We successfully launched the LRS brand without destroying the equity of the local race experience and exceeded expectations on new race entries. We won How Magazine In-Howse Consumer Merit Award 2012, 2014 International Graphis Ad Annual Platinum Award.
View Additional Leadville Race Series Work
Pepperdine University
For Greater Purpose
ROLE: Senior Director of Creative Services
THE CHALLENGE: Break through the typical higher education marketing and create a memorable campaign that engages with prospective students, faculty and alumni with emotional stories.
THE IDEA: At Pepperdine, purpose isn’t just what we do—it’s who we are. Here, faith and values shape how we think, act, and serve as we engage boldly, lead wisely, and contribute meaningfully to create impact that reaches beyond ourselves. Guided by a higher calling, every choice, every step, and every effort moves us toward a life lived For Greater Purpose.
THE WORK: We filmed, edited and produced 6 video spots in total for the campaign and supported it with omni-channel marketing assets. Filmed at dawn and dusk along the Pacific coast and featuring real Pepperdine students, "Hear the Call" captures what it means to answer a call to purpose.
THE IMPACT: We won 2026 Gold Circle of Excellence Award from CASE (Council for Advancement and Support of Education) for the For Greater Purpose brand campaign.and launched a new creative campaign for the Pepperdine University brand.
About
I build brands through ideas, stories and experiences
My career has taken me from global agencies to some of the country’s most recognizable consumer, technology, sports and lifestyle brands. I’ve created brand platforms, led transformations, built integrated campaigns and directed multidisciplinary creative teams — always with the same goal: make complicated things clear, distinctive and memorable.
My work has spanned FinTech at Deluxe, professional sports with Spurs Sports & Entertainment, lifestyle and athletics at Life Time, consumer brands, retail and global agency work.
I believe the strongest creative work starts with a simple idea — and gets better when the people making it are given clarity, trust and room to do their best work.
Beyond the work
Navy veteran. Wildland firefighter. Alaskan salmon seiner.
Different chapters, same curiosity.